FORM products epitomise a simple mindset; functional innovation. Each product is designed according to the principles of simplicity, ease of use and above all function. Our drive is to find ways to improve on, or add to, the range of bike fitting products available to fitters and riders. We want our products to look and feel beautiful, and be a joy to use. Our aim is to take products which are fundamental to an optimum fit, and elevate them to a higher level.

FORM products provide a simple and effective way to enhance a rider's experience of and performance on the bike. Use of these products can reduce or eliminate knee pain, counteract the effects of a leg length difference, or improve proprioception from the foot. Used correctly, these easy to fit products can offer immediate improvements.

FORM products were born out of 14 years of studio fitting experience. Designed from the perspective of a fitter, the focus has always been on the detail. Each item in the range is there to provide solutions to common or unexpected problems, and to enhance the service fitters provide their clients. Each product is created with the understanding of what does or doesn't work in the studio, where achieving the quickest possible result is the most desirable outcome.

FORM Bikefitting Products was established in 2016, as a subsidiary of the FORM bike fitting studio in London. The primary intention was to design and bring to market, innovative, functional and attractive products, to elevate fitting products to a higher standard whilst making these products available at affordable prices.

Our working ethos is based on service above all. Everyone we interact with is considered important, valued, appreciated. This ethos manifests in the speed we respond to queries, the speed we maintain when shipping orders, and in our no-nonsense approach to resolving problems. Without you we can’t exist.

From a design perspective, the mindset is always to;
innovate in the simplest and most functional way possible
not accept compromise unless it’s unavoidable - in which case minimise it
create something which looks as good as it works
This outlook manifests in a drive to create the best products possible, with an emphasis on ease of use, functionality and beauty.

Since the first product was released in 2016 – the original flat leg length shim – FORM has come a very long way, releasing many innovative or groundbreaking items. This includes the patented walkable MTB shim, the modular 3-hole road shim & wedge system, and the anti-rotate MTB cleat wedge. FORM has gone from selling primarily to local UK based fitters, to selling internationally both through the site and through regional distributors. This journey of expansion however, has only just begun, and the future looks bright with the possibilities ahead. It's an exciting time.